Today's drop

I wrote these notes down over a few weeks and never tidied them up. Somewhere in here is what I actually want the business to do. Turn it into a short list of goals I can check off, or fail, without arguing with myself about it.

My notes:
[THE NOTES]

The stretch of time these goals cover: [THE PERIOD]
How I would know at the end that it went well: [WHAT GOOD LOOKS LIKE]
Figures I already have out of my own records: [MY NUMBERS]

Give me, in this order:

1. Two or three goals. No more. Each one a sentence a person could say out loud, about what is different at the end, not about what I will be busy doing. If my notes carry more than three, the extras go in section 4 rather than getting squeezed in.

2. Under each goal, up to three results that would settle it. A result is something I can count, look up, or point at on a date: a figure out of my own records, a thing that either exists or does not, a yes or no somebody else gives me. Each result carries the date it gets checked, taken from the stretch of time I gave you. Where I gave you a starting figure, write the result as going from that figure to a target left blank in square brackets for me. Do not choose a target for me. Where I gave you no starting figure, say which of my records that figure would come out of, and mark the result as not measurable yet.

3. Activities dressed up as results. Any line in my notes that sounds like a goal but is really a job to do: running a campaign, redoing the website, getting better at something. Quote my words, say what would have to be true for it to count as a result instead, and keep it out of section 2.

4. What to cut, and why. Goals from the notes that did not make the top three, each with the reason it lost: it repeats another one, it is not mine to decide, or nothing in the notes says how it would ever be checked.

5. The one line to read every week. Out of everything above, the single result I should look at most often, and where I go to look at it.

Rules. Everything comes from my notes and my figures. Do not invent a figure, a percentage, a date or a customer. Do not set a target I did not give you; a blank in square brackets is the right answer. If I wrote "no numbers yet", section 2 says for every result where the figure would come from, marks the list as not measurable yet, and section 5 becomes the first figure I should start writing down. If I wrote "not sure" for what good looks like, build the goals from the notes alone and put your reading of what good looks like at the top of section 1 as a question for me. If the notes carry only one real goal, give me one; do not pad to three.